01 · THE QUESTION
Did TikTok delivery become more expensive?
Cost per reported action +60% while actions per click stayed stable.
Paid · Organic & AI Visibility · Affiliates
The growth you're missing doesn't show up as a loss.
What valuable customers, partners, and growth opportunities are you overlooking while your reports still look perfectly normal?
OneLence finds the questions worth investigating across your marketing and shows where to focus next.
Good morning, Velora team
Your priorities, opportunities and recent changes, together.
What's happening now?
Last 7 days vs the 7 before
Visitors are up 12% on the previous 7 days
- Visitors
- 37.2K
- Purchases
- 557
- Revenue
- $1.52M
All visitorsOrganicPaid
Today's priorities
What needs your attention or decision
Growth opportunities
Next moves worth exploring, not yet committed
The uncomfortable truth
You can make the wrong decision with perfectly reasonable numbers.
Your marketing numbers can be accurate and still tell only part of the story. When you make decisions based on isolated reports, you risk increasing spend on the wrong results, overlooking opportunities to improve, or cutting sources that contribute more than they appear to.
The expensive mistake happens when you act without asking the right question.
Outbound clicksSteady
Clicks still look healthy. Is that the whole story?
The cost of the wrong next move
More visitors.
No more conversions.
More traffic can look like a reason to invest more. But if conversions stay flat, first check who is arriving, what they find, and what you can measure.
Referred visits1,880 → 2,840
Conversions64 → 64No additional conversions
More visitors.No additional conversions
EarlierNow
Would you ask this publisher for more traffic?
WHAT IS WORTH INVESTIGATING?
Are the additional visitors as likely to buy as the previous audience?
Review the audience behind the extra visits before increasing investment.The answer could change where you invest next.
The OneLence difference
What if your marketing platform knew which questions to ask?
OneLence brings together evidence from paid marketing, organic search, AI visibility, and affiliates to uncover growth opportunities and identify decisions worth your attention.
02 · A TEST YOU CHOOSE
Audience or placement adjustment
Try a focused audience or placement adjustment. Keep the offer and conversion definition consistent.
03 · ONELENCE WATCHES
The signals relevant to this change
Cost per clickActions per clickConversionsRevenue
Focus on your experiment.OneLence keeps the next observation connected to it.
Accessible growth intelligence
More ways to grow. One platform.
Choose the plan that fits your growth priorities.
Starter
Find affiliate partners and grow valuable relationships.
$49
/month
Prices shown exclude VAT
Best for
Brands growing through affiliates
What you get
Pro
Find growth opportunities across your marketing sources.
Most popular
$119
/month
Prices shown exclude VAT
Best for
Teams managing multiple marketing channels
What you get
Everything in Starter, plus:
Premium
Unlock new opportunities in SEO and AI visibility.
$169
/month
Prices shown exclude VAT
Best for
Brands expanding into search and AI
What you get
Everything in Pro, plus:
Your next opportunity
What could your marketing be missing?
Your next growth opportunity might already be within reach. Before making your next marketing investment, discover what deserves your attention and make your next decision count.
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