Resources
Clear answers.
Better creator decisions.
FAQ and practical frameworks to help you evaluate creator value and make the next move with confidence.
Start here
Start here.
If you only read one thing, begin with the FAQ.
Decision framework
Rebook / Pause / Scale,
a practical way to decide.
Use three buckets to align your team and keep reinvestment decisions consistent.
Customers brought by this creator show strong downstream value, and unit economics remain healthy.
Volume is there, but quality signals are unclear. Maintain the relationship, but don’t commit larger budget yet.
Surface metrics look promising, but downstream behavior points to low-quality demand.
OneLence is built to make these buckets measurable across your creator portfolio, so reinvestment decisions become consistent instead of reactive.
Value signals
Signals that inform reinvestment decisions.
You don’t need a perfect analytics setup. Start with signals that help you decide what to do next.
Creator-attributed conversions
Which purchases or key conversion events can be traced back to creator-driven journeys.
Post-purchase behavior
Whether customers return after the first order — an early indicator of long-term value.
Early repeat and retention indicators
Practical signals that help you decide who to rebook before the next campaign cycle.
Creator portfolio comparison
How creators compare when measured by customer quality, not just volume.
Signal availability depends on your tracked events and plan. Starter focuses on creator-attributed traffic. Pro and Scale extend tracking across more events and channels.
Next step
Turn these signals into consistent decisions.
Start a free trial and see how OneLence connects creators to real customer value by using your own data.