FAQs
Quick answers about OneLence
Short, honest answers to the most common questions we hear from teams running creator programs.
What exactly does OneLence do?
OneLence connects creator marketing to what users do afterward. It helps teams understand which creators bring real value over time, so reinvestment and growth decisions are based on behavior, not surface metrics.
Is OneLence an analytics tool like GA or Mixpanel?
No. OneLence doesn’t try to replace analytics tools. It focuses on turning behavior data into clear decisions, especially around creator performance and reinvestment.
Do I need engineering resources to get started?
No. Setup is lightweight and designed to work without heavy engineering involvement. Most teams can get started quickly with minimal technical effort.
Who is OneLence best for?
OneLence is built for companies (eg. DTC and SaaS teams) that are already experimenting with creators and looking for clarity on what works.
How long does it take before insights become useful?
You’ll see baseline signals early, but meaningful insights improve as data accumulates. OneLence is designed to support ongoing decisions, not one-off snapshots.
Browse by topic
Product basics
What OneLence is (and isn’t) in plain terms.
Tracking & data
How tracking works and what can be measured.
Insights & decisions
What outputs you get and how teams use them.
Use cases & fit
Who it’s for, who it’s not, and common setups.
Setup & onboarding
How fast you can start and what’s needed.
Pricing & plans
Trial, plan differences, and upgrades.
OneFlow & ecosystem
How OneLence works with OneFlow (optional).
Privacy & security
Data ownership, GDPR, and storage.
Getting started
Best first steps and where to begin.
FAQ topic
Product basics
What OneLence is (and isn’t) in plain terms.
What is OneLence, in simple terms?
OneLence is a decision layer that shows which creators and channels bring valuable users, based on what those users actually do over time.
How is OneLence different from Google Analytics or Mixpanel?
Analytics tools show you what happened. OneLence focuses on what it means for your next decision, especially when comparing creators and growth sources.
How is OneLence different from affiliate or creator tracking tools?
Traditional creator tools focus on clicks, conversions, or payouts. OneLence goes further by analyzing downstream behavior to assess long-term value, not just first actions.
Is OneLence only for creator marketing?
Creator marketing is the starting point, but the same value framework can be applied to other traffic sources as well.
What problem is OneLence designed to solve?
It solves the gap between attribution and decision-making, helping teams move from surface metrics to confident reinvestment and growth decisions.
FAQ topic
Tracking & data
How tracking works and what can be measured.
How does OneLence track user behavior?
OneLence uses a lightweight SDK to connect traffic sources with downstream user actions, allowing behavior to be attributed back to creators or channels.
Do I need to install an SDK?
Yes, a lightweight SDK is required. It’s designed to be easy to implement and works across different website and product setups.
What types of events can OneLence track?
OneLence can track events like purchases, sign-ups, activation steps, retention signals, and other custom behaviors relevant to your business.
Can I track traffic beyond creators, like Google Ads or SEO?
Yes. Higher-tier plans allow tracking across paid ads, SEO, social, and organic traffic using the same value framework.
Does OneLence replace my existing analytics setup?
No. OneLence complements analytics tools by focusing on decisions rather than raw metrics or dashboards.
Does OneLence use cookies?
OneLence uses standard, privacy-conscious tracking mechanisms. Exact behavior depends on your configuration and compliance requirements.
FAQ topic
Insights & decisions
What outputs you get and how teams use them.
What kind of insights does OneLence provide?
OneLence provides user behavior overview, conversions, comparisons, quality signals, and summaries that help teams decide which creators or channels to scale, pause, or stop.
How does OneLence compare creators?
Creators are compared based on downstream user behavior, not just traffic or conversions.
What is a creator quality score?
It’s a normalized signal that reflects the long-term value of users brought by a creator, rather than their volume alone.
How does OneLence define “value”?
Value is defined differently depending on your use case. For instance, revenue and repeat purchases is the focus for DTC, while product activation and retention is the core for SaaS.
How long does it take before insights become meaningful?
Early signals (like conversions) appear quickly, but patterns become more reliable as more users and events are observed over time.
What decisions can teams realistically make using OneLence?
Teams use OneLence to decide where to reinvest, where to pause, and where to stop, with more confidence and less guesswork.
FAQ topic
Use cases & fit
Who it’s for, who it’s not, and common setups.
Is OneLence better for DTC or SaaS?
OneLence supports both. DTC teams focus on revenue and repeat purchases, while SaaS teams focus on activation, retention, and product usage.
Do I need to already work with creators?
Yes. OneLence is most valuable when you already have creator-driven traffic to evaluate.
Is OneLence useful if I’m just starting creator marketing?
Yes. And its value increases as you collect more real behavior data. It’s best suited for teams ready to learn and iterate.
What team size is OneLence built for?
OneLence is designed for small to mid-sized teams that need clarity without building complex internal analytics systems.
Who is OneLence not a good fit for?
Teams looking for instant results, guaranteed ROI (this can be achieved through our product OneFlow), or purely top-of-funnel reporting are unlikely to benefit.
Can agencies or consultants use OneLence?
Yes, especially when working closely with brands, but OneLence is designed primarily for in-house decision-making.
FAQ topic
Setup & onboarding
How fast you can start and what’s needed.
How long does it take to set up OneLence?
Most teams can complete setup within minutes.
Do I need engineering support?
No.
Can I start tracking immediately after setup?
Yes. Once the SDK is live, data begins flowing right away.
What happens during the free trial?
You’ll have full access to OneLence features included in your trial plan and can evaluate insights using your own data.
Will I see results during the trial?
You’ll see early signals, but the goal of the trial is to assess fit and clarity, not instant optimization.
FAQ topic
Pricing & plans
Trial, plan differences, and upgrades.
Is there a free trial?
Yes. OneLence offers a 14-day free trial.
Do I need a credit card to start the trial?
No. You can start the trial without a credit card.
What happens when the trial ends?
You can choose a plan to continue or stop using the product. Nothing renews automatically without your confirmation.
How do the different plans differ?
Higher plans support more advanced tracking, broader channel coverage, and deeper insights.
Why do higher plans include more tracking capabilities?
Because broader tracking enables better learning and more accurate comparisons across creators and channels.
Can I upgrade or downgrade later?
Yes. Plans are flexible and can be adjusted as your needs change.
FAQ topic
OneFlow & ecosystem
How OneLence works with OneFlow (optional).
What is OneFlow?
OneFlow is an optional execution layer that helps teams structure and run creator campaigns with guaranteed conversions.
Do I need OneFlow to use OneLence?
No. OneLence works independently as a decision layer.
When does it make sense to use OneFlow together with OneLence?
When you want to turn insights into structured experiments or scalable campaign execution.
Can I use OneLence on its own?
Yes. Many teams use OneLence without OneFlow.
FAQ topic
Privacy & security
Data ownership, GDPR, and storage.
Who owns the data tracked by OneLence?
You do. OneLence does not claim ownership of your data.
Is my data shared with third parties?
No. Your data is not sold or shared with third parties.
Is OneLence GDPR compliant?
Yes. OneLence is designed with GDPR compliance in mind.
Where is my data stored?
Data is stored securely in compliance with applicable regulations.
Can I delete my data at any time?
Yes. You remain in control of your data.
FAQ topic
Getting started
Best first steps and where to begin.
How do I get started?
Start a free trial and follow the onboarding steps inside the product.
What kind of support is available during the trial?
You’ll have access to support to help you get set up and answer questions.
Can I talk to someone if I have questions?
Yes. You can reach out to the team if you need clarification or guidance via mail.
What’s the best first step to see value from OneLence?
Connect your creator traffic first, then review early behavior patterns before making your next reinvestment decision.
Next step
Still exploring?
Start a free trial to explore creator insights, or review pricing to see which plan fits your setup.