Frequently asked questions

Clear answers about growing with OneLence.

Find out how OneLence helps you discover growth opportunities, make smarter marketing decisions, and understand what works.

FAQ topic

Product basics

What OneLence does, who it is for, and how it differs from analytics.

What is OneLence?

OneLence helps you find marketing growth opportunities, understand what to do next, and get more from your existing channels and budget. It connects marketing and website signals, recommends improvements, and helps you understand what happens after you act.

How is OneLence different from analytics and attribution tools?

Analytics tools show what happened, while attribution tools help explain where conversions came from. OneLence goes further by helping you understand why a source matters, where opportunities exist, what to improve, and whether your actions are making a difference. It complements your existing tools rather than replacing them.

Does OneLence only identify marketing problems?

No. OneLence identifies opportunities to grow as well as problems worth fixing. That might mean finding promising affiliate partners, recognizing an undervalued advertising source, improving conversion performance, or increasing your visibility in search and AI answers.

Who is OneLence designed for?

OneLence is built for founders and small marketing teams that want to grow without constantly increasing their budgets. It is especially useful for ecommerce brands, DTC businesses, and growing companies working across paid marketing, affiliates, email, and organic acquisition. You do not need a dedicated analytics team.

FAQ topic

Growth opportunities & decisions

How OneLence finds opportunities and helps you decide what deserves attention.

How does OneLence find growth opportunities?

OneLence examines marketing performance, customer journeys, source roles, and business context to find opportunities that individual platform dashboards can miss. It connects those findings to practical next steps, helping you decide where to invest, improve, test, or investigate further.

How does OneLence help me decide what to do first?

OneLence brings important findings into your daily workflow and highlights what deserves attention. Instead of reviewing every channel and metric yourself, you can focus on the opportunities and issues that matter most, with supporting evidence and recommended next steps.

Can a source be worth scaling and still need improvement?

Yes. A profitable advertising source might still have an underperforming landing page, and an affiliate might generate valuable customers while leaving room to grow. OneLence separates the overall source decision from specific improvements, so a strong source is not mistaken for a perfect one.

What happens when my marketing data is incomplete?

OneLence works with the available evidence and makes important uncertainties visible. When there is enough evidence, it can recommend a next step. When information is missing or unreliable, it can recommend further investigation or observation instead of forcing a premature decision.

FAQ topic

Customer journeys & attribution

How sources contribute across the path to conversion.

Why does OneLence analyze customer journeys?

The channel that generates the final conversion is not always the one that created the opportunity. OneLence examines how sources contribute throughout the journey, helping you understand which channels introduce potential customers, assist their decisions, or contribute closer to conversion.

Does OneLence only consider the last click?

No. OneLence looks beyond the final interaction to understand how different sources contribute to customer acquisition. This helps you avoid cutting channels that look weak in last-click reports but play an important role earlier in the journey.

Can I understand paid advertising, affiliates, and email together?

Yes, with Pro, Premium, or Scale. OneLence brings supported website traffic sources into a shared view so you can examine their individual performance and their contribution across customer journeys without treating every channel as if it performs the same job.

Does OneLence guarantee accurate attribution for every conversion?

No marketing attribution system can guarantee a complete picture of every customer journey. OneLence uses available tracking and source evidence to help you understand contribution while making relevant limitations visible. Its goal is to support better decisions, not manufacture certainty.

FAQ topic

Interventions & results

How OneLence follows the changes you make and the evidence that follows.

What is an intervention in OneLence?

An intervention is a marketing change you make to improve performance, such as adjusting an advertising budget, improving a landing page, changing an offer, or updating an affiliate commission. OneLence helps you record the change and follow what happens afterward.

What happens after I make a recommended change?

You make the change; OneLence watches what matters next. By connecting the recorded action to relevant performance signals, it can observe subsequent results and help you understand whether performance appears to be moving in the right direction.

How does OneLence know whether an improvement worked?

OneLence compares relevant evidence before and after a recorded change. Depending on the available data, it can identify improvement, decline, little meaningful movement, or insufficient evidence. This helps you decide whether to continue, adjust your approach, or investigate further.

Does OneLence automatically execute marketing changes?

No. You remain in control. OneLence provides recommendations, supporting evidence, and follow-up observations; you decide which actions to take. It does not automatically modify advertising budgets or campaigns on your behalf.

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Channels & capabilities

Affiliate, paid, email, SEO, and AI visibility coverage.

Which marketing channels does OneLence support?

OneLence supports affiliate and partner marketing, paid advertising, email, and other website traffic sources, depending on your plan. Premium and Scale also include specialist SEO and AI visibility capabilities for working on organic growth alongside your other marketing activities.

Can I discover new affiliate partners with OneLence?

Yes. Standard affiliate discovery is included in every plan, including Starter. OneLence helps you find potential partners and evaluate their relevance, even before you have an established affiliate program.

Can I manage affiliate recruitment inside OneLence?

Yes. Recruiting is included in the core product and helps you follow potential partners from To contact through Contacted, Replied, Joined, or Declined. The Affiliate Discovery Pack expands research capacity and lets you email affiliates directly from OneLence using a connected shared mailbox, up to 20 emails per day.

How can OneLence help improve my SEO and AI visibility?

Premium and Scale help you identify SEO and AI visibility opportunities, investigate areas where your website needs improvement, and make your brand easier to find through search and AI-driven discovery.

Can OneLence show why competitors appear in AI answers while my brand does not?

Yes. With Premium or Scale and the SEO & GEO Pack, you can compare supported AI answers about your brand, products, and competitors, see where competitors appear, and identify visibility gaps worth addressing.

FAQ topic

Pricing, plans & add-ons

Plan scope, shared intelligence, trial terms, and optional packs.

What is the difference between Starter, Pro, Premium, and Scale?

Starter focuses on affiliate and partner growth. Pro adds paid advertising, email, and other website traffic sources. Premium adds specialist SEO and AI visibility capabilities. Scale includes everything in Premium with greater capacity for websites, events, conversions, credits, and team seats. The underlying OneLence intelligence stays the same; the covered marketing scope and usage capacity expand.

Do higher plans provide more advanced marketing intelligence?

No. Decisions, interpretation, diagnosis, improvement recommendations, intervention tracking, and results observation are available across plans for the marketing sources they cover. Higher plans expand source coverage and usage capacity rather than restricting the quality of intelligence.

What does the SEO & GEO Pack include?

Available with Premium and Scale, the SEO & GEO Pack adds AI answer tracking and competitor benchmarking. It supports up to 25 active questions per website across ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, and Google AI Mode. Scheduled checks run weekly, with one optional manual run per website per day. Monthly site limits and available Strategy credits apply, and not every engine will return an answer for every question.

What does the Affiliate Discovery Pack include?

Standard affiliate discovery and Recruiting are already included in every plan. The Affiliate Discovery Pack adds up to 10 research runs per website each month, including scheduled runs, and each run can find up to 150 contacts. Automatic refreshes become eligible after 30 days and pause after three consecutive automatic runs until you start a manual search. You can email affiliates directly from OneLence using a connected shared mailbox, up to 20 emails per day. Social creator discovery is planned and is not yet available.

Is there a free trial?

Yes. Every plan includes a 7-day free trial using your own marketing data. A payment card is required to start, payments are processed securely through Stripe, and you can cancel at any time.

FAQ topic

Setup, tracking & privacy

Installation, time to value, tracking, and responsible data use.

How do I get started with OneLence?

Start your free trial, connect website tracking, and add the marketing sources you want to understand. Once data begins flowing, OneLence can build source insights and identify opportunities. Tracking the conversion events that matter to your business makes recommendations more relevant.

Do I need a developer to install OneLence?

Not necessarily. OneLence supports straightforward setup through OneLence Connect for Shopify, the WordPress and WooCommerce plugin, or the website tracking tag. Custom events, server-side tracking, and specialised conversion integrations may require technical help.

How quickly will I see useful recommendations?

That depends on your traffic, conversions, and connected sources. OneLence starts collecting signals once tracking is installed. Some opportunities may become visible quickly, while others need more data before a meaningful recommendation can be made.

How does OneLence handle data privacy?

OneLence uses marketing and website data to provide insights, recommendations, and performance observations. Your tracking setup should respect the privacy and consent requirements that apply to your business. For details about data processing, storage, and your rights, consult the Privacy Policy or contact our team.

Still have questions?

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