Use case · SaaS teams
Turn creator traffic into product truth.
Understand which creators and channels bring users who activate, retain, and grow, so your growth decisions are based on real usage, not surface metrics.
The problem
Creators drive signups — but product teams lack context
SaaS teams often know where users come from, but not how different acquisition sources shape product usage and retention.
Sign-ups look good at first
Creator campaigns often drive sign-ups and traffic that look healthy on the surface. Numbers go up, reports look good, and it feels like the strategy is working.
But at this stage, all users look the same. There’s no signal yet about who will actually use the product.
The real signal arrives too late
Only after users enter the product do differences appear. Some activate, explore features, and return. Others never get past onboarding and quietly churn.
By the time these patterns are visible, creator spend decisions have already been made and learning comes too late to guide the next move.
Why it's hard
Why creator performance is hard to judge in SaaS
Most teams can track sign-ups, but not whether creator-driven users actually become real users.
Early sign-ups hide whether users actually activate or retain
Product behavior isn’t tied back to the creators who brought those users
Learning arrives only after spend and reinvestment decisions are made
How it works
How OneLence helps teams understand traffic insights.
A step-by-step workflow that connects creators to real user behavior and turns learning into confident growth decisions.
Connect
Connect creators to users
Creators are the starting point, not the answer. OneLence connects creator content to the users who sign up, so teams can see who each creator actually brings, not just how much traffic they generate.
Observe
Observe product behavior
Once users enter the product, OneLence follows what matters next. Activation, onboarding progress, feature usage, and early retention reveal whether creator-driven users understand and adopt the product.
Compare
Compare creators by user quality
Creators are compared based on how their users behave over time. Two creators may drive similar sign-up numbers, but differ sharply in activation, engagement, and retention.
Decide
Learn, align, and decide
With clear signals, teams can move faster and with more confidence. Marketing and product align on which creators work, why they work, and what to adjust next, from creator strategy to messaging and onboarding.
Beyond creators
Apply the same value lens across channels.
Once teams trust creator insights, the same framework can reveal how other channels truly perform.
OneLence allows SaaS teams to compare creator-driven users with traffic from paid ads, SEO, and organic growth, using the same product behavior signals. This reveals which channels bring users who activate, retain, and grow, and which only inflate top-line numbers.
What changes
Clearer growth decisions, less guesswork
When creator insights are tied to product behavior, growth decisions become clearer and more aligned.
Know which creators bring the right ICP
Stop scaling content that attracts the wrong users
Align marketing and product teams on shared signals
Shorten learning cycles across growth experiments
Turn insights into structured experiments with OneFlow
OneFlow helps SaaS teams test creator messaging, offers, and positioning in a controlled way before scaling spend.
It’s especially useful when you want to validate why a creator works, and apply those learnings across future campaigns.
Explore OneFlow
Next step
See which creators bring users worth building for
Start a 14-day free trial and connect creator marketing to real product behavior.